Dermalogica - Shining a Light — Agender

Dermalogica x Agender

Shining a Light on Creative Women

To celebrate the product launch of Dermalogica’s new Prisma Protect, Agender was engaged to create a stills and motion campaign that focused not only on the product itself, but also told the story of a collaborative partnership between Dermalogica and Agender.

Multi-faceted campaign

The stills campaign shines a light on three influential and creative Australian women – graphic artist Kitty Callaghan, designer Poppy Lissiman and model and artist Rachel Rutt.

The motion assets highlight the alignment in the ethos of both Dermalogica and Agender; recognising where there is a gender inequality in the industry that needs to be addressed.

The collaboration furthers Dermalogica's long-standing FITE initiative (Financial Independence Through Entrepreneurship), which aims to economically empower women globally by providing them with opportunities.

Motion and stills assets across real life and digital platforms

Portrait and still life assets were displayed in David Jones stores, Dermalogica stores and salon partners across Australia, as well as all of Dermalogica’s digital presence.